Our award-winning team has been recognized by the Public Relations Society of America with numerous
accolades representing our innovative, creative and results-driven campaigns.


Phil Weidinger, Principal/chief incite officer


  • Inciting a riot, stirring it up, lighting a fire, leading a charge, changing the dynamic, motivating everyone to give their best.

  • Providing “insight” for the most effective campaigns, media relations, creative efforts with memorable results.

  • Started the firm in 1985 and love of the profession reflects the energy, passion and pride in its work.

  • New ideas on a regular basis, fresh technology employed/opportunities adapted, abilities and exemplary record results in long term client satisfaction


  • Tournament director, 1985 United States Senior Open Golf Championship

  • Director of public relations and advertising, Caesars Tahoe, 1980—1984

  • Assistant director of public relations, San Francisco Forty Niners, 1978


Favorites:Book: The Rise of Theodore Roosevelt by Edmund Morris, Pulitzer Prize winner and best biography I’ve read.Question: “What do you want?” Answer that and you have it nailed: personally, professionally.Dog: Australian Shepard. Don’t have one but if we did…Superstitious former pitcher who hung too many curves (still superstitious)Loves classical music (can’t play an instrument)


Jenn Boyd, account supervisor


  • A WPR stalwart since 2007 passionate about earning results for clients Lake Tahoe Visitors Authority, Ridge Tahoe Resorts, Operation Sierra Storm and Amgen Tour of California

  • Known for finding unique social media solutions.

  • Implements special events: media tours, grand openings, nationally televised golf tournament, charity events, and internationally recognized cycling event.


  • Summited and snowboarded down one of Tahoe’s tallest peak, Mt. Tallac

  • Successfully escaped Alcatraz – swimming in a triathlon of course

  • Swam across Donner Lake 2.7 miles

  • Not superstitious – born on Friday the 13th and is left-handed

  • Loves puns and bad dad jokes


christina proctor, account supervisor


  • Former journalist turned public relations executive, who lives by the AP stylebook and puts her “news sense” to work for all WPR clients

  • Knows the power of a well-turned phrase and wields her ink to tell clients’ stories in ways that garner the right kind of attention

  • The office expert for editing and proofreading skills


  • Animal whisperer

  • NPR junkie

  • All of life’s problems can be solved by some time in nature and a glass of wine

  • Major fan of any sports team her sons are playing on

shannon graves, PR & Digital Media Specialist


  • Helps clients stay ahead of the social media curve and the office on top of the latest public relations trends

  • The Great Organizer: Provides the organizational glue that binds for special events, media tours and PR campaigns, including American Century Championship, Lake Tahoe Visitors Authority, Tahoe Reno Golf Media Tour, Virginia & Truckee Railroad, and The Ridge Tahoe

  • Creates “in and of-the-moment” social content with above industry standard engagement rates


  • A Midwesterner through and through, she likes her pizzas thick and her hot dogs ketchup-free

  • Obsessed with her border collie, Kai, and runs an Instagram for his adventures

  • Most likely found in all black and/or something striped

  • Podcast-aholic


Awards include:

  • PRSA Silver Spike Best of Show: Programs: The Lodge at Edgewood Tahoe, 2018

  • PRSA Silver Spike Overall Campaign: The Lodge at Edgewood Tahoe, 2018

  • PRSA Bronze Spike Overall Campaign: Lake Tahoe Visitors Authority, 2018

  • PRSA Silver Spike "Special Events and Observances:" American Century Championship, 2017

  • PRSA Award of Excellence: Gene Upshaw Memorial Golf Classic, 2017

  • PRSA Award of Excellence: Grand opening of the Lodge at Edgewood Tahoe, 2017

  • PRSA Silver Spike "Special Events and Observances, 1 or 2 Days:" Groundbreaking of the Lodge at Edgewood Tahoe, 2016

  • PRSA Award of Excellence: Operation Sierra Storm, 2016

  • PRSA Award of Excellence: Diamond Resorts Invitational, 2016

  • PRSA Bronze Spike "Special Events and Observances, 3 or More Days:" Tahoe Reno Golf Media Tour, 2015

  • PRSA Silver Spike "Best Overall Campaign:" American Century Championship, 2014

  • PRSA Silver Spike: Operation Sierra Storm, 2014

  • PRSA Silver Spike: Gene Upshaw Memorial Fund - Tahoe Forest Hospital Health System Foundation

  • PRSA Silver Spike: American Century Championship, 2013

  • PRSA Silver Spike: Tahoe Transportation District campaign for The Incline Gateway, 2013

  • PRSA Award of Excellence: Operation Sierra Storm, 2013

  • PRSA Award of Excellence: Lake Tahoe Visitors Authority "Redevelopment Renaissance," 2013