Our award-winning team has been recognized by the Public Relations Society of America with numerous
accolades representing our innovative, creative and results-driven campaigns.


Phil Weidinger, Principal/chief incite officer

  • Inciting a riot, stirring it up, lighting a fire, leading a charge, changing the dynamic, motivating everyone to give their best.
  • Providing “insight” for the most effective campaigns, media relations, creative efforts with memorable results.
  • Started the firm in 1985 and love of the profession reflects the energy, passion and pride in its work.
  • New ideas on a regular basis, fresh technology employed/opportunities adapted, abilities and exemplary record results in long term client satisfaction
  • Tournament director, 1985 United States Senior Open Golf Championship
  • Director of public relations and advertising, Caesars Tahoe, 1980—1984
  • Assistant director of public relations, San Francisco Forty Niners, 1978


  • Favorites:
    • Book: The Rise of Theodore Roosevelt by Edmund Morris, Pulitzer Prize winner and best biography I’ve read.
    • Question: “What do you want?” Answer that and you have it nailed: personally, professionally.
    • Dog: Australian Shepard. Don’t have one but if we did…
  • Superstitious former pitcher who hung too many curves (still superstitious)
  • Loves classical music (can’t play an instrument)

Jenn Boyd, account supervisor

  • A WPR stalwart since 2007 passionate about earning results for clients Lake Tahoe Visitors Authority, Ridge Tahoe Resorts, Operation Sierra Storm and Amgen Tour of California
  • Known for finding unique social media solutions.
  • Implements special events: media tours, grand openings, nationally televised golf tournament, charity events, and internationally recognized cycling event.
  • Summited and snowboarded down one of Tahoe’s tallest peak, Mt. Tallac
  • Successfully escaped Alcatraz – swimming in a triathlon of course
  • Swam across Donner Lake 2.7 miles
  • Not superstitious – born on Friday the 13th and is left-handed
  • Loves puns and bad dad jokes

christina proctor, account supervisor

  • Former journalist turned public relations executive, who lives by the AP stylebook and puts her “news sense” to work for all WPR clients
  • Knows the power of a well-turned phrase and wields her ink to tell clients’ stories in ways that garner the right kind of attention
  • The office expert for editing and proofreading skills
  • Animal whisperer
  • NPR junkie
  • All of life’s problems can be solved by some time in nature and a glass of wine
  • Major fan of any sports team her sons are playing on

shannon graves, PR & Digital Media Specialist

  • Helps clients stay ahead of the social media curve and the office on top of the latest public relations trends
  • The Great Organizer: Provides the organizational glue that binds for special events, media tours and PR campaigns, including American Century Championship, Lake Tahoe Visitors Authority, Tahoe Reno Golf Media Tour, Virginia & Truckee Railroad, and The Ridge Tahoe
  • Creates “in and of-the-moment” social content with above industry standard engagement rates
  • A Midwesterner through and through, she likes her pizzas thick and her hot dogs ketchup-free
  • Obsessed with her border collie, Kai, and runs an Instagram for his adventures
  • Most likely found in all black and/or something striped
  • Podcast-aholic


Awards include:

  • PRSA Silver Spike "Special Events and Observances:" American Century Championship, 2017
  • PRSA Award of Excellence: Gene Upshaw Memorial Golf Classic, 2017
  • PRSA Award of Excellence: Grand opening of the Lodge at Edgewood Tahoe, 2017
  • PRSA Silver Spike "Special Events and Observances, 1 or 2 Days:" Groundbreaking of the Lodge at Edgewood Tahoe, 2016
  • PRSA Award of Excellence: Operation Sierra Storm, 2016
  • PRSA Award of Excellence: Diamond Resorts Invitational, 2016
  • PRSA Bronze Spike "Special Events and Observances, 3 or More Days:" Tahoe Reno Golf Media Tour, 2015
  • PRSA Silver Spike "Best Overall Campaign:" American Century Championship, 2014
  • PRSA Silver Spike: Operation Sierra Storm, 2014
  • PRSA Silver Spike: Gene Upshaw Memorial Fund - Tahoe Forest Hospital Health System Foundation
  • PRSA Silver Spike: American Century Championship, 2013
  • PRSA Silver Spike: Tahoe Transportation District campaign for The Incline Gateway, 2013
  • PRSA Award of Excellence: Operation Sierra Storm, 2013
  • PRSA Award of Excellence: Lake Tahoe Visitors Authority "Redevelopment Renaissance," 2013